Rolner Alliance

Active Admin: Movie Pass Customer Service


Company Name




With the exponential increase in users, customer service turnaround time began increasing as well. However, the Greatest pain point suffered by customer service representatives(CSRs) was the lack of content scanability in Active admin. As a result, CSRs found it hard to find important information promptly.

Before Redesign

Project Requirements

Projects requirements were the following:

  • Understand which data points CSRs value
  • Create a more scannable layout
  • Make the design compatible with bootstrap

After Redesign