Rolner Alliance

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Redzone Inc

Description

Redzone Inc is dedicated to providing services that give customers more situational awareness of the crime happening in their neighborhood.

Role

UX Designer

Duration on Team

August 2017 – June 2018

Industry

GPS Navigation

Target Platforms

Mobile

User Personas

Conscious Commuter

Isaac Evans

  • 31
  • Male
  • Single
  • Accountant
  • $55,000
  • pragmatic, organized

Goals

  • wants to beat the traffic
  • avoid detours in unfamiliar neighborhoods
  • avoid construction and speed traps

Motivations

  • Yoga on Thursdays
  • weekend surfing
  • visiting all 50 states

Frustrations

  • bumper-to-bumper traffic
  • unfamiliar back roads

Preferred Channels

  • Text
  • In-app notification

Bio

Isaac is a hardworking accountant. Recently, Isaac has been more involved in the gig economy. Issac is passionate about jogging, grilling, and gaming. Isaac wants to save up enough money to pursue an MBA degree.

Neighboor Watch Captain

Brenda Jannah

  • 37
  • Female
  • Divorced
  • Registered Nurse
  • $56000
  • organized, personable, hardworking

Goals

  • share reports with the community
  • communicate with locals
  • stay up-to date with the nieghborhoos

Motivations

  • her children's safety
  • jogging at night
  • being involved in crime watch

Frustrations

  • lack of situational awareness
  • unsure of disturbances in the neighborhood
  • learns about community dangers late

Preferred Channels

  • email
  • text message

Bio

Brenda is a hardworking nurse and a loving mother. As crime watch captain, she is heavily involved in keeping the community safe. She loves living in a neighborhood so close to the city; excitement just minutes away. The most important people in her life are her children.

Grant Parker

The Avid Travler

  • 25
  • male
  • single
  • Graduate Student
  • $16,000
  • researcher, creative, intuitive

Goals

  • navigating routes identified as safe
  • avoid places with recent crime
  • Goal 3

Motivations

  • wants to see all seven wonders of the world
  • solo exploration
  • Motivation 3

Frustrations

  • doesn't know the "right" places to go
  • can sometimes feel timid in new places
  • hates inaccurate reviews on hotel sites

Preferred Channels

  • text
  • email

Bio

Between research and his thesis, Grant makes time to see the world. He dreams of seeing all of what America has to offer. He loves exploring all the spots, from hidden gems to hole-in-the-walls. Grant wants to make memories that will last him a lifetime.

Projects

The more you link, the better you think, the smarter you become.

Mr. Mulhern, 11th Grade AP English