Small Business Merchant
Gabriella Carlson
- 37
- Woman
- Single
- Cafe Owner
- $115,000
- driven, personable, analytical
Goals
- Grow their business
- Increase their staff
- Have a good understanding of business finances.
Motivations
- Maintain a successful business
- Being a role model to her children
- Stating self-employed
Frustrations
- Growing complexity of business management
- Tracking business performance
Preferred Channels
- Phone call
Bio
Gabriella is an ex-nurse turned entrepreneur. She opened her first artisanal cafe in her local downtown. She hopes to pass on her cafe to her son one-day.